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MEDICA and COMPAMED: Purchasing power increasingly centralised – top decision makers from the commercial division gain in importance

The demand-side markets for medical technology and medicinal products are undergoing changes worldwide and the supply side is providing the right answers with its solutions for high-quality but also economic medical care. Everyone who attended the world’s largest medical trade fair MEDICA as well as the leading trade fair for upstream suppliers in medical production, COMPAMED in Düsseldorf, was able to see this for themselves. The guiding motto “Be part of the No. 1” was followed by professionals from doctors’ surgeries, hospitals, laboratories, retail, industry and the health care economy who were impressively present over the four days of the trade fair (14 – 17 November) while making for stable attendance figures in the fully booked exhibition halls.

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